Product Launches
Sippi Kids Brings Its Kids' Water Cartons to Amazon After Passing 250 Retail Locations
By News Desk ·
Key takeaways
- Sippi Kids launched on Amazon after expanding into more than 250 retail locations within months of its debut.
- The brand sells 100% purified water in kid-friendly cartons with a straw and no sugar, flavors or additives.
- Co-founders Amanda Kutner, Carli Bybel and Gina Melnick started the brand in New Jersey.
Sippi Kids, a mom-founded children's water brand, launched on Amazon after expanding into more than 250 retail locations within months of its debut, PRLog reported. The brand sells 100% purified water in a kid-friendly carton with a straw, with no sugar, flavors or additives.
What Sippi Kids Put on Amazon
Sippi Kids was founded by New Jersey moms Amanda Kutner, Carli Bybel and Gina Melnick. The carton format is aimed at children, and the company positions the product as a simple alternative to traditional children's beverages. The Amazon listing lets families nationwide buy the brand regardless of local retail distribution, and Sippi Kids is also available through select retailers nationwide.
"We created Sippi Kids because we were looking for this exact product as moms and couldn't find it," said Amanda Kutner, Co-Founder and CEO of Sippi Kids. "Parents shouldn't have to choose between the convenience their kids love and the simplicity they want. Launching on Amazon is such an exciting milestone for us because it means families across the country can now have Sippi Kids delivered right to their door."
Kutner leads the company as CEO. Co-Founder and Chief Marketing Officer Carli Bybel brings a digital community reaching millions of consumers, while Co-Founder and Chief Growth Officer Gina Melnick contributes more than a decade of consumer packaged goods experience.
Amazon's Funding and Infrastructure Record
Amazon's funding records on akta.pro show nine rounds, including a $5.8 billion post-IPO debt round in September 2026, a $215 million post-IPO equity round led by Thrive Capital in August 2026, a $24.9 billion post-IPO debt round in July 2026 and a $10 billion post-IPO debt round in June 2026 with five investors, according to company records. The same records list total funding of $65.7 billion at the public stage, with the last round dated September 9, 2026.
Amazon's Earlier Expansion Moves
In June 2026, Amazon announced plans to invest an additional $13 billion to expand AI and cloud infrastructure in India, bringing its total planned investment to $48 billion between 2026 and 2030, with AWS data center capacity expanding in Mumbai and Hyderabad, according to akta.pro company records. The same month, Amazon signed a multiyear, multibillion-dollar agreement with Corning for optical fiber supply to US data centers, supporting a 10x expansion in optical connectivity capacity tied to AWS buildout.
Amazon's Drone Delivery Expansion
Amazon is expanding its Prime Air drone delivery program to Portland, with the service available in 11 cities and planned to reach nearly 500 by year-end, Yahoo reported. The drone delivers items under 5 pounds in as fast as 30 minutes, with Prime members paying $2.99 or free on orders over $50.