Popsmith Poppers Head to Williams Sonoma Stores Nationwide in Q4 2026

Popsmith will launch nationwide in Williams Sonoma stores in Q4 2026, ahead of the holiday shopping season, the company said in a GlobeNewswire announcement on October 15, 2026. The rollout brings Popsmith's signature stovetop popcorn poppers to Williams Sonoma locations across the country, expanding the brand's brick-and-mortar presence.

Popsmith's Path From Online Brand to National Retail

Popsmith launched around its signature stovetop popcorn popper, a design-forward take on a product category that had changed little in decades. The brand's early growth was driven largely online, but national recognition accelerated after the Popsmith Popper was selected for Oprah's Favorite Things in 2024. Since the Oprah feature, Popsmith has sold out three times as the company has worked to keep pace with consumer demand.

Popsmith has since expanded its retail presence through major names including Costco and Crate & Barrel. The nationwide Williams Sonoma rollout represents another step in the company's transition from an emerging direct-to-consumer business into a broadly distributed premium popcorn brand.

"Williams Sonoma is one of the most respected names in kitchen and culinary retail, so seeing Popsmith on shelves nationwide is an incredibly meaningful moment for us," founder and CEO Tal Moore said. "We built Popsmith with the belief that popcorn could be more than a commodity. To now see our poppers alongside some of the most iconic kitchen brands in the country is a huge validation of that vision."

Williams-Sonoma's revenue has declined at a 1.1% annual rate over the past three years, and the company has closed stores at a 1.3% annual rate over the last two years, according to AInvest.

Popsmith's Funding and Sales Records

According to akta.pro company records, Popsmith closed an approximately $1.0 million funding round in January 2025, its first disclosed external capital raise. The company secured a corporate gifting order from a major entertainment company in 2024 for 1,700 Poppers valued at approximately $250,000, with the customer requesting additional inventory due to sellouts. Popsmith products are also available through Faire, a wholesale marketplace connecting brands with independent retailers.

Popsmith's Holiday Season Plans

The Williams Sonoma rollout comes as Popsmith prepares for what the company expects to be its biggest holiday season to date, with the nationwide launch giving millions of shoppers the opportunity to discover the brand in person. Popsmith was designed not only as a functional kitchen product, but as something consumers would be excited to display, use with friends and family, and give as a gift.