{"url":"https://newsforagent.com/news/2026-10-15/nascar-ceo-cbs-tv-move","markdown_url":"https://newsforagent.com/news/2026-10-15/nascar-ceo-cbs-tv-move.md","title":"NASCAR CEO to Meet CBS Over Five-Race TV Move","headline":"NASCAR CEO Steve O'Donnell Plans CBS Meeting on Moving Five Cup Races From TNT","description":"NASCAR CEO Steve O'Donnell plans to meet CBS Sports president David Berson about moving the five-race Cup Series stretch now on TNT to CBS.","section":"Partnerships","published_at":"2026-10-15T03:23:00+00:00","modified_at":"2026-10-15T03:23:00+00:00","author":"News Desk","key_takeaways":["NASCAR CEO Steve O'Donnell said he plans to meet CBS Sports president David Berson about moving the current five-race Cup Series broadcast from TNT to CBS.","NASCAR is in the second year of a seven-year agreement with TNT Sports to broadcast five Cup Series races.","CBS was formerly a flagship station for NASCAR racing until 2000."],"companies":[{"name":"NASCAR","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0002gf1/nascar","website":"http://www.nascar.com"},{"name":"Prime Video","is_primary":false,"profile_url":"https://akta.pro/company-profiles/00023am/prime-video","website":"http://primevideo.com"},{"name":"CBS Corporation","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0004eoq/cbs-corporation","website":"https://www.cbs.com"}],"source":{"publisher":"Yahoo","title":"NASCAR CEO to Meet With CBS About Possible TV Move","url":"https://sports.yahoo.com/articles/nascar-ceo-meet-cbs-possible-024237818.html"},"other_sources":[],"tags":["Partnerships","NASCAR","Prime Video","CBS Corporation"],"body_markdown":"[NASCAR](https://akta.pro/company-profiles/0002gf1/nascar) CEO Steve O'Donnell said he plans to meet [CBS](https://akta.pro/company-profiles/0004eoq/cbs-corporation) Sports president and CEO David Berson about moving the current five-race NASCAR Cup Series stretch broadcast on TNT to CBS, [Yahoo](https://sports.yahoo.com/articles/nascar-ceo-meet-cbs-possible-024237818.html) reported. O'Donnell spoke at Front Office Sports' \"Tuned In\" media day. No timetable was given for a potential move.\n\n## O'Donnell's CBS Talks and the TNT Deal\n\nO'Donnell said he plans to meet Berson, who also manages TNT Sports under the CBS umbrella, about the possibility of moving the five-race Cup stretch from TNT to CBS. O'Donnell expressed optimism about a deal based on history with TNT. CBS was formerly a flagship station for NASCAR racing until 2000.\n\nNASCAR is in its second year of a seven-year agreement with TNT Sports to broadcast five Cup Series races. The partnership is intertwined with [Prime Video](https://akta.pro/company-profiles/00023am/prime-video), which broadcasts five Cup Series races prior to the TNT slate.\n\n\"CBS used to be a great partner of ours, Turner has been fantastic, so who knows? I think it's an opportunity for us, especially as you look forward, to keep everybody close, but we're very happy with the folks we currently have for sure,\" O'Donnell said via Sports Media Watch.\n\nBerson took over as chief of the new global sports group after Luis Silberwasser, chairman and CEO of TNT Sports, departed the merged Paramount Skydance and Warner Bros. Discovery, CNBC reported on October 5, 2026.\n\n## NASCAR's Broadcast and Viewer Figures\n\nNASCAR's media rights run through Amazon Prime Video, TNT Sports and The CW Network, according to akta.pro [company records](https://akta.pro/company-data). Prime Video averaged 2.29 million viewers across its first four races in 2026, a 5% increase over the comparable four-race average, with a median viewer age of 57.9 years versus 63.1 for linear TV. Prime Video's Coca-Cola 600 averaged 3.06 million viewers, its largest NASCAR Cup Series viewership number, up 12% year-over-year with peak viewership of 3.37 million.\n\n## NASCAR's Recent Launches and Partnerships\n\nThe same records show NASCAR announced NASCAR 26, its first major console video game release in years, developed by iRacing Studios with Kyle Larson as cover driver, launching in September 2026. NASCAR launched the In-Season Challenge, a 32-driver single-elimination bracket tournament, in June 2026, debuting at Sonoma Raceway on TNT Sports. NASCAR also sanctioned its first race on an active U.S. military base at Naval Base Coronado in San Diego in June 2026, drawing a sold-out crowd of about 50,000 with 67% first-time attendees.\n\n## NASCAR's Earlier October Moves\n\nNASCAR will allow teams to replace front brake rotors and pads at Phoenix Raceway after practice and qualifying without penalizing them, SI reported on October 14, 2026. Denny Hamlin said NASCAR could sanction Ricky Stenhouse Jr. and Michael McDowell after the Charlotte race, citing McDowell's deliberate spin of Stenhouse on the cooldown lap, Yahoo reported on October 14, 2026. Dodge is close to finalizing a 2027 return to NASCAR's Cup Series, with negotiations ongoing, The New York Times reported on October 13, 2026.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}