# HPA Talent Signs British Duo The Whiskey Brothers Ahead of 2027 Dust Road Tour

> HPA Talent signed British folk-country-rock duo The Whiskey Brothers for worldwide management ahead of their 2027 Dust Road Tour in the UK and Australia.

- Published: 2026-10-15T08:57:20+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-10-15/hpa-talent-whiskey-brothers-management
- Source: [PRLog](https://www.prlog.org/13176747-hpa-talent-signs-whiskey-brothers-for-worldwide-management.html)

## Key takeaways

- HPA Talent signed British folk-country-rock duo The Whiskey Brothers, George and Howard Morritt, for worldwide management.
- The duo is preparing for their 2027 Dust Road Tour across the United Kingdom and Australia, with select shows already sold out.
- HPA Talent will support the duo's touring, recording, brand partnerships and digital growth under the new deal.

[HPA Talent](https://akta.pro/company-profiles/0008gh6/hpa-talent) signed British folk-country-rock duo The Whiskey Brothers for worldwide management, the agency announced on October 15, 2026. The duo, brothers George and Howard Morritt from Derbyshire, England, are building an international fanbase ahead of their 2027 Dust Road Tour in the United Kingdom and Australia. HPA Talent will support their touring, recording and brand partnerships. The details were reported by [PRLog](https://www.prlog.org/13176747-hpa-talent-signs-whiskey-brothers-for-worldwide-management.html).

## What HPA Talent Will Do for the Whiskey Brothers

The Whiskey Brothers have drawn millions of views across social media and sold-out performances ahead of the 2027 Dust Road Tour, according to the announcement from [HPA Talent](https://www.hpatalent.com). Under the worldwide management relationship, HPA Talent will work with the duo to expand their international touring footprint, develop recording and music opportunities, secure strategic brand partnerships, grow their digital presence and explore television, media and other entertainment opportunities.

"George and Howard are the real deal," said Paris D'Jon, CEO of HPA Talent. "Being actual brothers gives them a unique closeness, and you can hear it in their music. Their harmonies, chemistry and authenticity are something you simply can't manufacture. They've built an incredible connection with fans organically, and we believe they're only scratching the surface of what they can accomplish internationally."

The duo built their following by reworking familiar songs before moving into original material, and they continue to write, record and release their own music while performing covers. Their 2027 Dust Road Tour includes performances across the United Kingdom and Australia, with select shows selling out.

## HPA Talent's Recent Signings

HPA Talent signed content creator Dong Kim in March 2026 ahead of the 2026 FIFA World Cup, according to akta.pro [company records](https://akta.pro/company-data). The agency also signed World Freestyle Soccer Champion Jasmijn Janssen to an exclusive North America representation deal in January 2026, and TikTok star McKenzi Brooke to a worldwide management deal in October 2025. The same records show HPA Talent manages hundreds of musicians, athletes, comedians and influencers worldwide, with a soccer roster of more than 100 creators and influencers.

## Management Deals Across the Sector

Floating Leaf Entertainment, founded by Jeb Hurt, joined Red Light Management, bringing artists Koe Wetzel, Kolby Cooper and Fox & Vead to the global firm, [PRESSBEE](https://eng.pressbee.net/show4917025.html?title=the-deals-jeb-hurt-s-floating-leaf-management-joins-red-light-wmg) reported on October 8, 2026. WME signed Wisin for representation in all areas, [Billboard](https://www.billboard.com/pro/wisin-signs-wme-all-areas/) reported on October 5, 2026. UTA signed Eric Nam for all areas of representation, [Yahoo](https://www.yahoo.com/entertainment/music/articles/eric-nam-singer-traitors-star-200000499.html) reported on October 14, 2026. Anne-Marie MacKay signed with Established Artists for management, [Yahoo](https://www.yahoo.com/entertainment/movies/articles/veteran-writer-producer-propaganda-films-191200942.html) reported on October 1, 2026.

## The Dust Road Tour Schedule

The Whiskey Brothers' 2027 Dust Road Tour is set for the United Kingdom and Australia, with select shows already sold out.

## Companies in this story

- [HPA Talent company profile](https://akta.pro/company-profiles/0008gh6/hpa-talent) · website: https://www.hpatalent.com

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