Discova Brings 11 Destinations and CEO Suyin Lee to ITB Asia 2026 in Singapore

Discova will attend ITB Asia 2026 at Sands Expo & Convention Centre in Singapore from 21-23 October 2026, the company said. The Destination Management Company, part of The Flight Centre Travel Group, will showcase purpose-driven journeys across 11 destinations, according to The Tribune.

Discova's Plans for ITB Asia 2026

Senior leaders from Discova's Sales, Operations, Product, Contracting and Educational travel teams will attend the event. The delegation includes Suyin Lee (CEO), Chad Anderson (Director of Sales, EMEA), Nicholas Shuttleworth (Vice President Sales, NA/ANZ), Peter Christiansen (Chief Operations Officer), Nicoline Dolman (Group Contracting Leader), Mark Ten (Emerging Destinations Manager), Elena Bartolini (Business Development Manager), Tricia Loh (Country Manager, Singapore & Malaysia), and Michaela Connor (DET General Manager).

Suyin Lee is also a speaker at the event, where she will discuss "The Guest Mindset: The Case for Slower, More Purposeful Travel". Her talk will make the case for a standard that does not have an adverse impact on local communities and encourages travellers to slow down and engage with the place and people around them. The company was recently certified as a B Corp.

At ITB Asia, Discova will also spotlight its guides, whom it continues to train and invest in. Peter Christiansen, Discova's Chief Operating Officer, said: "Our guides can easily share stories about royalty, historical events and important milestones. But what travellers often value most are the everyday insights—what it's really like to live in a country, from daily life and education to local customs and culture."

Discova's Company Records

According to akta.pro company records, Discova operates across 11 countries in South Asia, Southeast Asia, and East Asia. The company has more than 30 years of operations, beginning in 1994 with Buffalo Tours before the Discova brand was formed in 2019. In 2023, Discova partnered with Path Net Zero to launch a Carbon Impact Correction Journey enabling partners to measure and reduce trip-level emissions, and achieved ChildSafe certification through Think Child Safe, formalizing child protection standards for educational and community tourism products.

What Comes Next for Discova

Discova will attend ITB Asia 2026 from 21-23 October 2026 at Sands Expo & Convention Centre in Singapore. The company's leaders will be available at the event, and those interested in meeting them can write to agents@discova.com.