Adstra's Conexa Identity App Goes Live on Snowflake Marketplace Capacity Drawdown

Adstra announced that its Conexa identity resolution and enrichment app is available through Snowflake Marketplace Capacity Drawdown, letting customers run it natively within their own Snowflake account. The company said the free Conexa Identity Health Assessment measures match rates and gaps before the app resolves records and appends identity signals. MarTech Series reported the announcement on October 15, 2026.

How the Conexa Path Works on Snowflake

The Conexa Identity Health Assessment is available free on Snowflake Marketplace and gives teams a baseline of their existing identity data. It measures match rates, identifies unique individuals and households, and shows where records have gaps, so marketers know the health of their data before they commit to anything.

From there, the Conexa Native App resolves records and appends identity signals to unify customer and household identities, running directly within the customer's own Snowflake account. Adstra said brands, agencies, publishers, and platforms can use more complete profiles to improve audience activation, measurement, and customer relationship management.

Through Marketplace Capacity Drawdown, Snowflake customers can apply their existing Snowflake commitments to Conexa and buy it within the environment they already use. "Customers need a fast, seamless and safe way to enhance, improve and drive better outcomes from their data," said Jema Birkmeyer, VP at Attentive. "Adstra's Conexa was built to meet customers where their data already lives, and availability through Snowflake Marketplace Capacity Drawdown removes yet another barrier, validating what the market needs: less friction and faster time to value."

David Wells, Industry Principal, Media & Advertising at Snowflake, said: "Snowflake customers want to put their data to work, and to do so, they need market leading data and identity that is available to purchase and deploy without unnecessary steps. With Conexa now available through Marketplace Capacity Drawdown, advertisers and platforms can see positive business results in a more timely manner."

Adstra's Snowflake and Partner Track Record

According to akta.pro company records, Adstra launched as a flagship launch partner for Databricks CustomerLake in June 2026, embedding its identity resolution directly within Databricks' lakehouse environment for joint enterprise customers. The same records show a long-term partnership with MobileFuse in August 2026, in which MobileFuse integrates Adstra's identity resolution data into its advertising platform to improve audience addressability for buyers. Adstra was also recognized as 'One to Watch' in the Data & Identity category of Snowflake's 5th Annual Modern Marketing Data Stack report, which draws on insights from over 11,500 Snowflake customers and ecosystem partners across 13 categories.

Earlier Adstra Announcements

In June 2026, Databricks announced the launch of CustomerLake, an Agentic Customer Data Platform, with Adstra as a key launch partner embedding its Conexa identity platform natively within the Databricks Lakehouse environment, Briefglance reported. In July 2026, Adstra launched ID Connection Strength, a scoring framework that measures the reliability of identity connections in CTV advertising, and partnered with InterMedia Advertising on a joint research study validating the framework, MarTech Series reported. In August 2026, MobileFuse entered a long-term partnership with Adstra to enhance audience targeting capabilities for brands and agencies, Third News reported.